I’m just popping in with some helpful information now that the balls are rolling in Atlanta and I can stop holding my breath. First, I’ve discovered that you meet musicians here by meeting musicians. I know it seems obvious, but it took me about five months. Now that you know what a genius I am, I’ll move along to more TIPS FOR MAKIN IT BIG IN NASHVEGAS.
Tip 1: To book a show, act like a psycho stalker. Remember that time when you were trying to get a date with that one girl who was out of your league and you gave her a mix tape, called her and left messages, sent a tape of 40 songs you’d written about her along with a nice letter about how you can’t live without her, talked to her friends and asked them to put in a good word, sent a safety copy of the mix tape just in case the first one didn’t make it somehow, photoshopped photos of her to include you, secretly killed her dog and made a big show of giving her a new puppy, told her current boyfriend how much she likes anal hard and often, and finally, gave her a mix tape? I mean the one where you included a bunch of songs from “Pet Sounds” because that’s the only way she’d ever really “get” you. You basically need to apply those skills to book a show in Nashville. Get used to the idea of sending multiple packages because the first one will get “lost” (thrown away immediately), calling three times a week (or twice, once you figure out the booking person’s “call hours”) with different character voices from “different people in the organization”, sending emails (not that they check their in-box ever) and also accept that you’re tailing different people. The booking person at The Boro changed four times in five months once, which almost caused me to seriously doubt my sanity. I’d like to think that the frequent booking changes at The Boro had nothing to do with me, but I’ll never know. Finally, don’t be afraid of totally freaking them out by stopping by the venue twice a week around 2pm. Your presence goes a long way toward inspiring what you ultimately need to book your show; fear.
Tip 2: Give yourself 6 months of lead time. The clubs don’t book 6 months in advance; it will take that long to warm them up. Consider it foreplay. If you have an album release show to book, start telling the club you need to book while you are still recording the album. The booking people hate you. It isn’t personal; they hate everybody that isn’t really their friend at this point. They’re tired of the overly-aggressive musicians coming around where they work all the time, and they basically book those people to get them to please stop stalking them. However, they simply ignore the people who don’t do that. I just realized that you could actually pretend to be their friend. That’s another route, but it involves a lot of bribes. Do you have time for that? Probably not. In any case, if you aren’t actually their friend, please remember that you’re dealing with people who hate their job and therefore are gigantic slackers. I guarantee that in their “office” (a closet in the club, or perhaps their bedroom; often they’re the same place) you’ll find an ever-growing pile of CD-sized bubble mailers filled with CDs, glitter and confetti, some of which date back to three Summers ago when they started booking. Keep this in mind while you’re working on staying on the legal side of stalking these people; they hate their jobs, they hate you, they just want you out of their hair. The squeaky wheel gets oiled first. It may take up to six months to get oiled though. Be prepared to re-book your gig several times, and also to have your show moved to a Monday afternoon before the club regularly opens.
Tip 3: Do their job for them. The last thing they want to do is their job, and if you come to them with a package deal (yourself and 1-3 other bands that will offer little variety but hopefully a decent number of warm bodies to buy alcohol), you’ll often get what you want. Since you have this package deal going with yourself and some other bands, why not make it into an event? And while it’s an event, why don’t you promote it as such? The more initiative you show, the more they like you. While you’re at it, offer to help the booking people out by clearing out their pile of unwanted CDs from naive bands who have less initiative than you; open all of the packages and give the CDs to your appreciative and drunk audience members. Does it suck? Who cares! Free CD! Aww, thanks.
Tip 4: Be flexible. These people have important schedules that you have to work around. It’s just how life goes. The more cooperative you are, the more likely it is that you’ll get the gig you want.
Tip 5: Disregard Tip 4; it’s total BS. F*ck these slackers. You’ll get the gig you want, WHEN you want; BE FIRM! Talk to them like you would a child. They need direction and motivation and they clearly weren’t born with either. If they had been, they’d own a club themselves, or better yet, they’d be the manager at a fast-food restaurant. You won’t find the real go-getters booking no-name acts like yourselves into their little crappy clubs, will you? So, again, be firm.
Tip 6: Apologize for your previous behavior often. Tips 1-5 don’t work all that well, to be perfectly honest. Booking a show in Nashville requires as much VooDoo as it does experience. If they don’t respond to your apology in a way that makes you feel any better, kick them really hard in the shin and run away quickly. This will earn their respect and you’ll gain a reputation for being “enigmatic” or perhaps “difficult”. Nothing says “talent” and “big draw” like being a tempermental brat. It works for tons of acts. See your entire record collection for proof.
Tip 7: I don’t know, man. Just call them and leave incoherent, tearful messages and tell them you don’t know what you’re going to do. If this doesn’t work, move to Atlanta.
Special extra tip: If they call you for a gig, it’s probably just a dive bar over by Centennial Park. This is a trap. Hang up immediately.
I hope that this has been as helpful and informative for you as it has been for me! Take care of yourselves and remember; you can’t have too much Cilantro in your Saag Paneer, but you can have too much sag in your in-ear monitors.
This is continued from Part One of the “Nashville” series. Click here to go straight to that nonsense.
Adam McIntyre defected from Nashville in May of 2006 after a ten-year stay. He currently cowers in his studio, recording music that people generally don’t want to listen to.